The power of a coaching credential

Since 1995, the International Coach Federation (ICF) has provided a vital foundation for coach professionals world-wide, setting the gold standard in the training field. For the very first time since their creation, ICF have updated its Core Competencies to be in line with the changing dynamics of the coaching industry to continue setting high standards across the board.

Join our Professional Certified Coach Kendra Strudwick, with our guest speaker and Master Certified Coach Barbara Anderson, as they address the changes to the ICF core competencies and discuss how the coaching industry has evolved over time to support changing environments.

In this webinar, Kendra and Barbara will present:

  • The changes to the ICF Core Competencies, suitable for new or existing coaches already on their journey of credentialing.
  • Perspectives on how the coaching industry has evolved overtime.
  • Why a brain-based approach can give you the skills to be more effective in this new era of coaching. 
Webinar Details

Monday May 17th, 2021

10:00 am - 10:45 am Singapore/Hong Kong

12:00pm - 12:45 pm Sydney

2:00pm - 2:45 pm New Zealand


Log-in link: This will be emailed to you in advance of the webinar


Kendra Strudwick A 150

Kendra Strudwick

Professional Certified Coach & Head of Learning APAC at NeuroLeadership Institute

Kendra has two decades of Leadership Training and Executive Coaching experience and has partnered at CEO and senior management level for organisations such as AMP, AGL, KPMG, Boston Consulting Group, CBA, IAG, Intel, Seagate and The Australian Taxation Office.

She is a Master Facilitator, Mentor and Assessor with NeuroLeadership Institute for over 10 years and is well known within the community for her skill, authenticity and passion.

Kendra’s specialty is applied neuroscience, how brain science impacts leadership, decision making, engagement and performance. Her style is ‘edutainer,' so be prepared to be inspired, challenged and championed.

Screen Shot 2021-04-09 at 3.24.08 pm

Barbara Anderson

Master Certified Coach & Lead Trainer at Shire Coaching & Training and Towards Mastery

Over the past 20 years Barbara has worked with a range of corporate and small business clients as a Trainer, Consultant, Facilitator, Mentor and Coach for their Business and Personal Development.

Barbara has a passion for Coaching and Leadership and has trained many hundreds of new coaches, and managers in coaching skills. She contributes to the Coaching profession by being on the International Coach Federation (ICF) Professional Standards Team.

She is also an ICF Assessor, and she has mentored hundreds of coaches and managers to improve their coaching skills using the ICF 11 Core Competencies of Coaching. In December 2008 Barbara was awarded “Australasian Coach of the Year 2008” by the International Coach Federation.


Register for Webinar